My inbox is broken.

Not in an I-can’t-check-my-messages kind of way, but in a fundamental, inboxes-will-never-be-the-same-again kind of way.

Analysis of inbox traffic for 30 daysWith every birthday reminder, bill confirmation, new friend, direct message, password recovery, and mailing list, the content of our inboxes becomes less and less a means of communication and more and more a record of all we do online. Email is the lowest common denominator of digital identity. It’s our web keychain. It’s the catch-all of our online lives.

But if inboxes don’t fundamentally change in order to adapt to their new role as the keeper of myriad transactions across the entire web, they’ll be obsolete.

This is something that I have been thinking for a long time. There is so much intelligence that can be built into the email client. The Email client is completly aware of an indivisuals digital identity, travel, bank statements, newsletters etc. I think is there is so much potential for innovation.